Casper is a company specializing in sleep solutions dedicated to a cozy and restful store experience. In collaboration with Casper, we developed strategies to bundle mattresses, pillows, and soft goods, driving customer conversion.

The introduction of Private Nap Rooms provides customers with a unique opportunity to relax and experience Casper products in a comfortable and private setting, facilitating the discovery of their dream bedroom.. The perimeter wall fixtures support essential categories, while the mid-floor fixtures narrate seasonal product stories.

Evergreen visual communication was devloped to train and inspire the store teams. Planograms, standard guidelines and even tiktok style videos were concepted to further learnng and development.