A new retail store concept was developed to evolve the brand and grow key catogories outside of mattress.

Our three main objectives that led our strategy :

• Create a playful, yet cozy shopping experience unparalleled within the sleep industry.
  

• Curate engaging product displays that highlight essential categories to drive conversions and average order value (AOV).
  

• Design a retail environment that served as a neutral backdrop, allowing products and marketing communication to shine.