Telling a sleep story.
Over the past five years, the sleep industry has become crowded. Brooklinen, Parachute, Avocado (and many more) compete for market share and aim to deliver a breakthrough message. At Casper, we emphasized our product storytelling, highlighting the design features and benefits of the mattress and sleep accessories. This resonated with customers and established Casper as a category leader.
Value Messaging
In the present economic climate, it is imperative for retailers to emphasize value messaging in order to enhance conversion rates. However, it is crucial to recognize the delicate balance between providing customers with savings and potentially compromising the integrity of the brand. At Casper, we collaborated with both marketing and retail leadership to establish the right balance.